2023
Midea MBR Greatest Breakthrough Award 2023
Issued by: Midea Scott & English Electronics Sdn Bhd
Awarded for breaking sales records and achieving exponential growth for the Midea brand in 2023.
The story behind this award
2023 marked a pivotal turning point in Atora's history. Having secured the Midea Top Sales Achiever in 2021, the Atora team refused to rest on their laurels. By continuously exploring new channels and optimizing sales strategies, they leveraged keen market insights and strong execution to break through the highly competitive home appliance market. This crystal trophy represents not only a massive leap in sales performance but also stands as a testament to the deep synergy between Atora and Midea, marking Atora's magnificent transformation from a traditional distributor to an industry leader.